The diamonds unique attraction can be appreciated in any number of guises at Ruff's in Windsor where this most regal of stones holds a special place.

Most of our diamonds come direct from a renowned mine in South Africa. The mine, the cutter and even the time it was discovered can be verified and the 'Ideal Cut' diamonds are guaranteed to reach the customer free of any outside intervention.

Patricia Hanford, who is responsible for all the company's buying, sees this as an extremely important guarantee for the customer, 'Any diamonds we buy we can say, hand on heart, that they are what we say they are and they have not been tampered with in any way.'

With prominent male celebrities making the wearing of jewellery more acceptable to the stronger sex, platinum or clean steel coupled with diamonds feature in cufflinks and watches which are as innovative as they are stylish.

Special Occasions
For the most special of occasions (whether an engagement, anniversary or the birth of a child) it is possible to buy a diamond that has been mined in the month of your special event - adding to the uniqueness of it all.

Diamonds are still the stone of choice for engagement rings, nowadays set in 18c carat white gold or platinum as the metal of choice - with the groom as likely as the bride to have a sparkle to his wedding ring.

Tr:logy
The allure of the Tr:logy collection which features a range of designs with three diamonds representing past, present and future sees some new additions. Only the top designers and manufacturers are chosen by Diamond Trading Ltd (the marketing arm of De Beers) to take part in this prestigious project. A favoured cut at Ruff's is the princess. 'For a square cut diamond it has a lot of light. It is a nice cut and has lots of sparkle.' says Patricia who has bought a selection of Tr:logy rings, earrings and pendants from designers such as the respected English manufacturers H Chalfen.